We hate to be blunt but at Not Your Average Agency we firmly believe websites and evergreen content are better for SEO (Search Engine Optimization) compared to social media for several reasons. Firstly, websites provide a permanent platform to host content that can be easily indexed by search engines and remain accessible to users over time. Evergreen content, or content that remains relevant and valuable over a long period, can attract consistent traffic and improve a website’s ranking in search engine results. On the other hand, social media platforms are primarily designed for real-time communication and engagement, and their algorithms prioritize more recent content. The life span of a social media post is relatively short, which means that older posts are quickly buried in a sea of new content. This can make it difficult for search engines to find and index social media posts, which can result in limited visibility and reduced opportunities for search engine optimization. Additionally, social media platforms have their own terms and conditions that determine what content can be shared and how it can be presented, which can limit the control that users have over their online presence and make it difficult to optimize for search engines.
Websites have more control over their design and structure, which can help to improve the user experience and increase their visibility in search engine results. For example, website owners can use keywords and meta descriptions to improve their website’s ranking for specific search terms, and they can also use internal linking to connect their pages and improve the overall structure of their website. Websites also have the ability to host multimedia content, such as images and videos, which can make their pages more engaging and increase their chances of being shared on social media.
On the other hand, social media platforms can be seen as more transient, with a constant stream of new content being added every day. This can make it challenging for social media posts to achieve consistent visibility, as they may be quickly buried by more recent posts. Social media platforms also often have limited control over the appearance and presentation of their content, which can make it difficult to optimize for search engines.
Additionally, social media platforms can have changes to their algorithms and policies that can impact the visibility and reach of posts, whereas a well-designed website with optimized content has the potential to continue driving traffic and generating leads for an extended period. Moreover, websites can provide valuable insights into the behavior of their visitors through analytics tools, which can help to inform future content creation and marketing strategies.
Another advantage of websites and evergreen content is that they can establish a business’s online presence and credibility. A well-designed website with high-quality, informative content can demonstrate a company’s expertise in its field, building trust with its audience and establishing the business as a thought leader. On the other hand, social media can be more ephemeral and focused on immediate engagement, which can make it challenging to build a long-term online presence and establish credibility.
Finally, websites provide more control over the branding and messaging of a business, which can help to reinforce its brand identity and create a consistent experience for its audience. Social media platforms can be more cluttered and distracting, making it difficult for businesses to stand out and communicate their message effectively.
While social media can be a valuable tool for promoting a website and increasing its visibility, it is not a substitute for a well-optimized website with high-quality, evergreen content. By combining the best elements of social media and search engine optimization, businesses can create a comprehensive online strategy that helps them to reach their target audience and achieve their goals.